Freelance Digital Marketing Specialist – maternity cover
Hours: Part time, flexible working 1.5 days per month (3 hours per week)
Role type: Freelance six month contract, from 1st August 2025 – 1st February 2026
Day rate: £190
Location: Basingstoke with the option for hybrid working
Closing date: 10am, Tuesday 15th July, 2025
About Kala The Arts
Kala The Arts is a leading voice in South Asian arts in the UK.
For over 26 years, we’ve created, produced and delivered high-quality South Asian dance projects, classes, performances, and exhibitions across Hampshire and Berkshire for 383 schools and communities, under the artistic leadership of Sushmita Pati.
Our work as a dance organisation spans grassroots engagement to international audiences, with a strong focus on artistic development, supporting artists, breaking barriers through arts, access and community wellbeing. In the past five years, we’ve collaborated with councils both national and local and local businesses to produce impactful mid-scale events, creating opportunities and strengthening cultural diversity across the region and shaping the cultural landscape through dance. We connected to 35,000 diverse audience members across our platforms in 2024, when we worked with 91 artists and recently welcomed 55,000 to our exhibition at Reading Museum, Berkshire.
The opportunity
We are seeking a Freelance Digital Marketing Specialist to provide maternity cover for six months. You’ll join a small but dynamic and growing team of staff, volunteers, and trustees, contributing to the visibility and impact of our work both locally and nationally.
This role is ideal for someone who can bring strategic insight and hands-on delivery to drive engagement, raise our profile, and develop new opportunities through digital platforms.
The successful applicant will be in post during autumn, our busiest season, with our flagship project Diwali Light It Up taking place in October. This period will require some flexibility, with an increase in paid hours to support key marketing activities. In the quieter months of December and January, working hours will be adjusted accordingly, with time off in lieu offered to ensure a balanced workload across the contract.
Key Responsibilities
- Raise the national profile of Kala The Arts and grow audiences across classes, performances, events, and workshops.
- Drive traffic to our new website and grow our social media presence, maintaining brand consistency and tone of voice.
- Plan and execute digital marketing campaigns (SEO/SEM, email, social media, display ads).
- Produce engaging written and visual content for blogs, posts, and campaigns.
- Monitor and report on campaign performance, audience data, and ROI/KPIs to the CEO.
- Stay up to date with digital trends and tools; identify and recommend relevant innovations.
- Support younger participants to use Instagram and TikTok on event days.
- Create marketing strategies and packs for specific events and shows.
- Brief and coordinate with designers, videographers, and photographers.
- Develop targeted campaigns for Arts Council England-supported activities.
- Support PR through writing press releases and liaising with local and regional media.
- Conduct keyword research and web analytics reporting.
- Assist with paid media (subject to available funds).
- Work closely with the CEO and stakeholders to maximise impact and legacy.
Skills and Experience
- Essential:
- Proven experience in digital marketing, particularly in the arts or nonprofit sectors.
- Proficiency in social media tools, WordPress, and Photoshop.
- Track record in managing SEO, SEM, email, and social media campaigns.
- Excellent written and visual communication skills.
- Strong initiative, time management, and problem-solving abilities.
- Ability to work independently and creatively.
- A collaborative, proactive team player.
What We Offer
- A passionate and supportive team environment.
- Opportunities to be involved in creative and artistic projects.
- Encouragement to innovate and take initiative.
- The chance to contribute to a growing, culturally rich and dynamic organisation.
How To Apply
Deadline: 10am, Tuesday 15th July, 2025
Please send your CV and a covering letter explaining why you’re a strong fit for this role to: office@kalathearts.co.uk
If you have questions or would like to discuss the role further, feel free to contact our Artistic Director, Sushmita Pati, sushmita@kalathearts.co.uk
Kala The Arts is committed to Equality, Diversity, and Inclusion and welcomes applications from people of all backgrounds.